Emotional
Emotional
·
·
Creative
Creative
·
·
Authentic
Authentic
Project Brief
Project Brief
User Personas related to a digital application
User Personas related to a digital application
Role
Role
UX/UI Designer
UX/UI Designer
Marketing Specialist
Marketing Specialist
Duration Time
Duration Time
15 hours
15 hours
Äss-Bar
Äss-Bar
Analysed and conceived the target group of an anti food waste mobile application. Displayed the results into overall three user proto-personas.
Analysed and conceived the target group of an anti food waste mobile application. Displayed the results into overall three user proto-personas.
Company Profile
Company Profile
Äss-Bar is a swiss located company that's tired of wasting food which is still edible. They fight against food waste with a locally and later digitally approach. Gathering unsold but still fresh food in a surrounding area brings them material to sell and an opportunity to prevent food waste.
Äss-Bar is a swiss located company that's tired of wasting food which is still edible. They fight against food waste with a locally and later digitally approach. Gathering unsold but still fresh food in a surrounding area brings them material to sell and an opportunity to prevent food waste.
Business Challenge
Business Challenge
Äss-Bar wanted to develop a digital platform where customers could discover and purchase food that remained suitable for consumption but could no longer be sold as completely fresh. The initial target audience was broad. Customers might be motivated by lower prices, environmental concerns or simple convenience. My task was to create three distinct audience profiles that could help the company discuss product features, communication and marketing more precisely.
Building a full functional mobile applications that'll actually be used by the public on both sides consumption-related and commercially. Moreover, secure a shipping process thats efficient, innovative, trustworthy and valuable.
Project Approach
Project Approach
Considering the client's business model
Considering the client's business model
Examine the existing brand Identity
Examine the existing brand Identity
Researched about the food-waste problem
Researched about the food-waste problem
Sought to understand what're motivations of potential customers
Sought to understand what're motivations of potential customers
Consideration of the Client's business model
Consideration of the Client's business model
The business model of Äss-Bar is clearly based on the mission to fight against food waste. The following diagram display a gross explanation of the actual process flow.
The business model of Äss-Bar is clearly based on the mission to fight against food waste. The following diagram display a gross explanation of the actual process flow.
Final Result
Final Result
The personas were developed as strategic hypotheses based on the client brief, brand analysis and market assumptions. They were intended to guide further research rather than replace interviews or behavioural data.
The personas were developed as strategic hypotheses based on the client brief, brand analysis and market assumptions. They were intended to guide further research rather than replace interviews or behavioural data.